Living Memory: A Heartfelt Approach to Cherishing Memories in Everyday Life
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Living Memory: A Heartfelt Approach to Cherishing Memories in Everyday Life
An Interview with SJ, Founder of Living Memory
We had the chance to speak with SJ, the creator behind Living Memory, a brand offering a unique way to keep loved ones, memorable trips, and life’s special moments close to heart. Through thoughtfully designed posters and personal touches, Living Memory helps people remember what’s truly meaningful without disrupting the aesthetics of home. Here, SJ opens up about the inspiration behind the brand and his vision for honoring memories in a positive way.
1. Why did you name the brand “Living Memory”?
SJ: “The idea of ‘Living Memory’ comes from wanting memories to stay alive in our everyday lives. Rather than being kept away in a book or a drawer, these memories should be part of our daily environment, alive with us, in a way that blends naturally into our home. I wanted to create something that makes people feel connected to their memories without it feeling overwhelming. That’s what ‘Living Memory’ means—memories that feel present with us.”
2. What inspired you to create this brand?
SJ: “The idea for Living Memory came from a personal experience. When I was a student, my grandfather passed away in another state, and I wasn’t able to be with him in his last moments. He was one of the biggest supporters of my dreams, and even now, as an entrepreneur, I face challenges that make me think back on his words and his picture, which always give me strength. It’s like he’s still cheering me on.
"But I noticed that when I tried to showcase his photo at home, it sometimes made visitors feel a bit uncomfortable, almost like they didn’t know how to react to such a personal display. I realized that if I could create a way to honor his memory in a subtler, more integrated way, it might let me keep his presence close without distracting from the home’s overall vibe.
"When I experimented with my first poster, I was amazed by the response—people asked about it, even wanted to know the story behind it. Eventually, I added a QR code that, when scanned, shares memories and messages of him. It’s touching, and it feels like such a special way to share memories, so it became the foundation for what Living Memory is today.”
3. What led you to expand Living Memory into travel and love stories?
SJ: “That expansion also came from a personal experience. After three years together, my girlfriend and I had to spend time apart. I wanted to give her something to remind her that my love was constant, so I created a poster with a QR code linking to a video album of our favorite moments. She could place it by the key holder, so it became this everyday reminder of our bond.
"This experience made me realize that Living Memory could go beyond just honoring those we’ve lost. It’s about preserving any meaningful memory—love, adventure, and more—that feels alive. That’s why we now offer travel and love memory posters, giving people a way to celebrate all kinds of special connections.”
4. Are there any new features or products you’re working on?
SJ: “We’re excited to be expanding into more physical items, like key rings and jewelry, that allow people to carry their memories with them. Our goal is to create products that let customers choose their own way to honor and cherish moments, whether it’s a piece of jewelry, something for the home, or a personal keepsake they can carry. It’s about giving everyone the freedom to connect with their memories in their own way.”
5. Any final thoughts to share?
SJ: “I want people to see memories as something positive. When we lose someone, it can feel like we need to move on quickly to live well. But I believe memories have the opposite effect—they can give us strength, inspiration, and energy to keep moving forward. Remembering someone we love is one of the most beautiful things we can do. It’s a uniquely human trait, and it’s so valuable. I hope Living Memory can offer people new, meaningful ways to remember and celebrate life.”
Through SJ’s vision, Living Memory offers more than decor—it creates a way to carry memories into everyday life, empowering customers to remember and celebrate in beautiful, personal ways.